Holiday shopping is more than just a quest for gifts; it’s a deep dive into our psychological makeup. Here’s a look at what’s really happening in our brains during the festive frenzy.
The Brain’s Reward During Shopping
When we shop, especially during the festive season, we’re activating our brain’s reward system. Dr. Ashish Bhatt notes that shopping triggers dopamine release, creating a feel-good experience.
This rewarding sensation can become a pattern, making shopping an appealing routine.
Dr. Ann-Christine Duhaime from Harvard points out that our shopping impulses are linked to primitive survival instincts. This natural drive, coupled with retailers’ clever marketing strategies, makes the allure of holiday deals hard to resist.
[Click here to learn more about the impact of online shopping and ways to manage it.]
